Formula for Success

There are five essential ingredients to a successful sale:

  1. Location
  2. Condition
  3. Market
  4. Terms
  5. Price

Your home will sell at the highest profit and in the shortest amount of time when all of these ingredients are combined perfectly. If only one ingredient is out of proportion, your home will take longer to sell, which will cost you money.

01 Location

The pricing of your home must reflect its location. The better the location, the higher the acceptable price. School districts, traffic volume, and highway accessibility all need to be considered in determining the value of your home's location.

02 Condition

The pricing of your home must accurately reflect its condition. The general upkeep and presentation of your home is critical to obtaining the highest value for your home. Nature of the roof, plumbing, carpets, and paint all relate to condition. Basic rule: If we can smell it...we can't sell it!

03 Market

Recession, inflation, interest rates, mortgage availability, competition, and the public's perception of the general economy all make up the market. It may be a buyer's market or a seller's market. The pricing of your home must reflect the current nature of the market because we cannot influence the market. By understanding it, however, we can take advantage of it.

04 Terms

The more financing terms and options you accept, the more potential buyers there will be for your property. The pricing of your home must reflect the terms available. The easier the terms, the more valuable your property becomes. This is where our team of professional affiliates really shines—by offering a full spectrum of mortgage products and options to both you and all potential buyers.

05 Price

The bottom line: Price is the most important factor in the sale of your home; it reflects all other factors listed above